Applications
Showtime launches Anytime on the iPad
MUMBAI: US media conglomerate CBS‘ subsidiary Showtime Networks has launched the Showtime Anytime iPad app, offered free to its subscribers through the network‘s cable, satellite and telco affiliates.
Showtime Anytime gives subscribers the flexibility to watch more than 400 hours of programming, movies and sports offerings online, whenever and wherever they‘d like to watch it – at home, at ‘The Office‘, or on the go.
The app is available for download now in the iTunes App Store http://itunes.apple.com/us/app/id484232467.
Showtime subscribers will need to present credentials supplied by their television provider to watch programmes on Showtime Anytime. Once a user has been authenticated as a Showtime subscriber, they will be able to browse the service on their iPads or online at http://www.showtimeanytime.com. Showtime Anytime iPhone and Android applications will be available early this year.
AT&T U-Verse and Verizon Fiox customers can now enjoy Showtime programming online or on their iPads, as the distributors become the newest affiliates to offer Showtiem Anytime.
Comcast customers can also access the service through Xfinity TV‘s online service at XfinityTV.com, and the Showtime Anytime app will be launched soon t their subscribers. Additional participating MSOs will be announced at a later date.
Showtime Anytime offers subscribers access to the network‘s series including ‘Dexter‘, ‘Weeds‘, ‘Homeland‘, ‘Californication‘, ‘Shameless‘, ‘Nurse Jackie‘ and ‘ The Big C‘. Subscribers will also have access to movies, including The King‘s Speech‘, ‘Blue Valentine‘, ‘The Hurt Locker‘ and ‘Inglorious Basterds‘.
Additionally, comedy specials, documentaries, and sports programming including Inside Nascar, ShoBox: The New Generation and Strikeforce mixed martial arts, will be offered on Showtime Anytime.
ShowtimeAnytime.com and its iPad app provide users with an intuitive navigation that makes it easy to find, catch-up on and discover Showtime programs. The “My List” feature enables subscribers to customise their viewing experience, by creating a personalised list of programmes to watch.
Subscribers can also opt to have new episodes of their favourite showtime series automatically added to “My List” as they premiere on the network. The “play shifting” option allows subscribers to pause a program on one device and pick up where they left off on another. Users can also ‘like‘ or ‘follow‘ Showtime series on Facebook and Twitter, and ‘share‘ or ‘Tweet‘ about episodes.
Showtime Anytime will not only enhance Showtime subscribers‘ experience, but also complement their existing viewing habits. Research shows that premium subscribers time shift more than the average consumer. For most Showtime series, almost half of the weekly viewing takes place via DVR or On Demand.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
