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Shine International selects JCA as UK vendor
MUMBAI: JCA, the London-based digital specialist, has announced a partnership with Shine International, the sales and distribution arm of media company Shine Group.
The deal will see JCA provide Shine International with services including tape duplication, encoding, digital delivery and quality control of both tape and file assets.
JCA will deliver services to Shine International through its online Media Window platform, enabling an end-to-end management system from initial order entry to final delivery tracking and even digital distribution of content.
Shine International head of operations Vicky Albon commented, “Shine International is responsible for the distribution of more than 3,000 hours of broadcast content annually. With the recent relocation of Shine International headquarters to London, it was important for us to select a local partner we could trust to assist fully in managing the transition from LA to London. JCA’s experience and expertise made them a natural partner choice and we’re delighted to be utilising their Media Window platform.”
CA’s two-year deal with Shine International directly follows its successful alliance with LA-based SMV Complete Media. Launching its international partner programme earlier this year, JCA is forming alliances worldwide in order to extend its services to global clients.
JCA commercial director Matt Bowman said, “Providing media companies with a first-class and reliable service is at the core of what JCA does and we look forward to supporting and facilitating Shine International in reaching its business objectives. Through the JCA Media Window, we can efficiently and effectively supply Shine International with services that will fully support its global reach.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
