Applications
SES, Eutelsat in JV to serve mobile broadcast markets
MUMBAI: Sateelite operators SES Global and Eutelsat have announced a joint investment in the first European satellite infrastructure for broadcasting video, radio and data to mobile devices and vehicle receivers. |
In view of the innovative nature of this market SES and Eutelsat have agreed to join forces to form a new company, which will operate and commercialise the S-band payload on The S-band (2.0 and 2.2 GHz), which represents a new frequency band for both SES and Eutelsat, provides a set of frequencies optimised for supporting a wireless distribution The development of mobile video services through a satellite-based hybrid network will provide content providers and operators with alternative or complementary solutions to terrestrial based networks and will bring the benefit of the universal coverage that satellites can provide. |
Eutelsat has commissioned the W2A satellite from Alcatel Alenia Space for launch on Sea Launch in the beginning of 2009. W2A will be operated at 10 degrees East, with a state-of the art S-band payload which will be an essential building-block for a hybrid infrastructure over Europe, combining satellite and terrestrial networks, to provide both universal coverage and indoor penetration for mobile video services. The S-band payload has also been optimised for a broad range of business applications such as security surveillance and other commercial data services including two-way communications. SES Global president and CEO Romain Bausch says, “This joint investment will allow for the development of new, innovative satellite delivered mobile broadcast services thereby enabling satellite to compete with as well as to complement terrestrial infrastructure solutions in the mobile television and radio distribution chain. Satellite provides a unique and highly efficient coverage and the joint investment will therefore increase choice and convenience for consumers, content providers and service providers. “Mobile applications form an important element of our strategic development plan, and by joining forces with Eutelsat, this infrastructure investment offers an attractive business opportunity in line with our internal investment hurdle rates.” Eutelsat chairman and CEO Giuliano Berretta says, “Digital content and the mobility afforded by new portable devices lie at the heart of the current dynamic in the communications landscape, bringing new revenue streams for electronics manufacturers, content and service providers, as well as new products for consumers. “Through a resource, which is optimised in terms of bandwidth and universal coverage, satellite services using S-band frequencies can make a vital contribution to the overall |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
