Applications
SES-5 satellite launched, to boost capacity across EMEA
MUMBAI: Leading satellite operator SES has said that the SES-5 satellite has been successfully launched into space on board an ILS Proton Breeze M booster.
After a 9-hour, 12-minute mission, the Breeze M upper stage of the Proton rocket released the SES-5 satellite directly into geostationary transfer orbit.
The SES-5 satellite was designed and built for SES by Space Systems/Loral (SS/L), a leading manufacturer of commercial satellites.
The spacecraft, to be positioned at the orbital slot of 5 degrees East, features 36 active Ku-band transponders and up to 24 active C-band transponders.
SES-5 has two Ku-band beams, one serving customers in the Nordic and Baltic countries and one serving Sub-Saharan Africa, as well as two C-band beams, one with global coverage and one with hemispheric coverage over Europe, Africa and the Middle East. The satellite provides Ku-band uplink capability, allowing for flexible operations between Europe and Africa.
SES-5 is designed to deliver high performance and extensive coverage for direct-to-home (DTH) services, broadband, maritime communications, GSM backhaul, and VSAT applications in Europe, Africa and the Middle East.
The satellite also features the L-band payload for the European Geostationary Navigation Overlay Service (EGNOS). The EGNOS payload, which was developed for the European Commission (EC), will help verify, improve, and report on the reliability and accuracy of navigation positioning signals in Europe.
SES President and CEO Romain Bausch declared, “SES-5 marks the second successful ILS-Proton launch in 2012 for SES and the third SES satellite delivered by Space Systems/Loral in the last ten months. SES-5 furthermore hosts the EGNOS payload for the European Commission. The powerful new satellite enters the global SES fleet as Number 51.
“We would like to thank the launch teams of Space Systems/Loral, ILS, Khrunichev and SES for their dedicated work that ultimately ensured total mission success. We would also like to thank the European Commission for entrusting SES with the EGNOS hosted payload. After thorough in-orbit testing, SES and its customers can now look forward to SES-5 providing new, state-of-the-art satellite capacity across Europe, Africa and the Middle East.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
