Applications
SeaChange to showcase Cloud-based video solutions
MUMBAI: Multi-screen video solutions company SeaChange International has announced an agenda of multi-screen solutions demonstrations and other conference activities for SCTE‘s Cable-Tec Expo.
The expo takes place from 15-17 November 2011 in Atlanta. These solutions comprise the company‘s intelligent video platform, which is designed to help operators centralise and optimise their video operations.
Demonstrating open video solutions from the cloud (booth 854) using SCTE 130 and IAB VAST and inserting on iPad and Android devices, SeaChange will show how its infusion advanced advertising solution for linear and on-demand advertising is designed to help service providers manage centralized operations and scale to 150,000 insertable channels and millions of assets managed from increasingly web-centric and virtualized datacenters.
SeaChange‘s nitro subscriber experience software, leveraging HTML5, will show how operators can offer subscribers control over linear and on-demand content across mobile, PC, tablet and TV screens.
SeaChange‘s in-home gateway software, using DLNA specifications, enables whole home DVR as well as viewing and sharing of OTT and television content, images and music throughout the home. Gateway demonstrations will show support for multiple clients including a game console, IP set-tops and tablets.
Demonstrating how operators can optimise on-demand library use, SeaChange‘s Affinity social media application integrates multi-screen video with popular sites including Facebook and Twitter, allowing subscribers to recommend favorite movies and programs and share viewing experiences.
All of SeaChange‘s open multi-screen video solutions are supported by Adrenalin, the unified video back office built using an open service oriented architecture to deliver a consistent video experience that avails millions of video assets to millions of devices across multiple networks. Adrenalin demonstrations will feature the SeaChange business management suite for extensive cross-platform content merchandising.
Also in the SeaChange booth, solution partner Civolution will demonstrate its NexGuard forensic watermarking integrated with Adrenalin to support premium VOD services.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
