Applications
SeaChange to reveal new VoD solutions in Las Vegas cable show
MUMBAI: SeaChange International will unveil new video-on-demand (VoD) solutions at this week‘s Cable Show in Las Vegas. On display will be how it is deploying Cisco Content Delivery System (CDS) video servers with SeaChange’s new Axiom Core 4.0, a VoD infrastructure software. SeaChange will demonstrate products with a Cisco CDS server at the National Cable and Telecommunications Association’s Cable Show. |
Cisco marketing director for the firm‘s video and content networking business unit David Yates says, “In today’s competitive environment, service providers must deploy new personalized video services faster than ever before. Cisco and SeaChange are collaborating to deliver open solutions that are designed to drive interoperability between Cisco’s next-generation Content Delivery System and SeaChange’s Axiom software — thereby speeding service implementation in multi-vendor environments.” SeaChange VP product marketing and alliances Tom Rosenstein adds, “Since its inception Axiom’s development and evolution has been rooted in industry standards, which enabled it to achieve a leading position in on-demand operations globally. Its openness was the key to its rapid uptake. Our support for the Cisco Content Delivery System video servers further illustrates the opportunities and choice that SeaChange brings to service providers.” In addition to integrating Axiom and the Content Delivery System video servers, Cisco and SeaChange plan open interfaces for video-on-demand’s back-office operations and servers, enabling a wide range of service providers to take advantage of standards-based VoD architectures resulting in new applications and revenue streams. |
Axiom Core 4.0 is an open software solution for television’s next generation of video-on-demand services. Taking advantage of open application programming interfaces, Axiom Core 4.0 was developed to host the widest range of innovative applications and components, including third-party servers. It automates and optimizes the use of streaming, storage and network resources to ensure service to millions of television subscribers. Since 2000, Axiom software has delivered billions of movies, television programs and other video-on-demand streams in over 100 deployments with dozens of technology and content partners. The Cisco CDS is composed of a network of appliances known as Content Delivery Engines (CDEs) which implement content storage, ingest, distribution, personalization and streaming capabilities. Groups of CDEs form a virtual platform for deployment of a variety of Content Delivery Applications (CDAs). In various combinations, CDAs help enable service providers to deploy multiple high-value customer services such as targeted ad-insertion in broadcast video and VoD; program time-shifting; local programming; “long tail” content; and public, educational and government channels. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
