Applications
Scopus showcasing IP headend, converged video networking systems at Nab
MUMBAI: At the ongoing media show Nab in Las Vegas Scopus Video Networks, a provider of digital video networking solutions, is showcasing its fully integrated IP video networking solution. This addresses broadcast, satellite, cable and telecom infrastructures. |
The company is also demonstrating its newly released second-generation SD H.264 and its upcoming HD H.264 encoders. Scopus‘ IP headend solution provides full IP connectivity between digital headend components enabling flexible programme routing and fast redundancy and eliminating the need for expensive audio/video matrices. Scopus‘ solutions address the needs of cable, satellite, terrestrial and IPTV operators and allow them to benefit from emerging converged delivery infrastructures, simplify their operations and enhance their offerings. |
At the show, Scopus is demonstrating both SD and HD H.264 encoding platforms as well as a suite of digital video network solutions: * UE-9810 – This is Scopus‘ new H.264 HD encoding platform. The UE-9810 enables broadcasters and operators to offer premium high definition content. Featuring ASI and IP outputs for channel redundancy and network support, it offers operators integrated, advanced multiplexing capabilities for flexible and easy creation of various services. The platform provides picture quality at low bit rates to better utilise bandwidth. Suitable for broadcast, satellite, cable, and IP contribution applications, it will also be available in a DSNG version housing DVB-S/S2 modulation schemes. This platform is expected to be available later this year. * UE-9410 – Scopus‘ second generation, SD H.264 encoding platform. With IP and ASI outputs, the UE-9410 offers high picture quality and improved compression capabilities that result in low bit rate to better utilise bandwidth. Suitable for satellite distribution, IPTV and DVB-T applications, the unit also features DVB-S/S2 modulation schemes for DSNG |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
