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Saregama to open online music store
MUMBAI: Move over Apple. Music label Saregama India is set to enter the online music market aimed entirely at the “generation on the go”.
The company is expected to launch the beta version of its online service by the end of June, while the official launch is likely to happen in August, barring any glitches. However, the company is yet to zero in on the name of the service.
The new venture will be part of the listed entity Saregama India Ltd.
Confirming the news to indiantelevision.com, Saregama India VP publishing and new media Atul Churamani says, “Indeed we are marching towards the digital music revolution. We have already singed in 43 South Indian music labels.”
Through Saregama online music service, songs can be downloaded to PC, copied to CD, mobile, played on a portable iPod or another digital instrument. The company will also make services and features available, including streaming videos, movies, television software, games and e-radio for purchase.
As music-buffs are hungry to get music from new convenient and flexible sources, Churamani further adds, “We are committed to make a huge music catalogue available online and are in talks with the bigges of the Bollywood industry also to share their music library.”
Churamani, however, was not forthcoming on the revenue sharing model the company has established with its associates. For the initial period, Saregama will be deriving its revenues through the pay-per-song model (Rs 12/song), according to Churamani. As of now, Saragama has an online bank of 70,000 songs. The software for the new servive has been developed and powered by mobile2win.
Saregama India already runs a service HamaraCD.com, which provides an option of creating your own audio CDs of your favourite songs. The music company has a vast catalogue cutting across all genres and languages, includes film music, devotional, ghazals and classical music, Indi pop, remixes and regional songs.
Internationally, the service is already being provided most famously through Apple‘s iTunes. Napster and the recently launched Urge (a tie-up between MTV networks and Microsoft) are also in the online music game.
For India too, the digital music era is now close at hand.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
