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Saregama to launch entertainment portal
MUMBAI: As part of its restructuring strategy, India‘s oldest music company Saregama is increasing its digital presence. The RPG Group firm is launching an entertainment portal where it will make available music, movies and a whole host of other products. Consumers can download music through the portal and movies will be added on. “We will have a subscription and ad revenue model as well. The portal is likely to be called saregama.com. The aim is to make the portal the digital supermarket of entertainment,” says RPG Enterprises – Entertainment Sector president and CEO Subroto Chattopadhyay. Saregama generates 15 per cent of its revenues from the digital format. The company‘s turnover stood at Rs 1.19 billion during the fiscal ended 31 March 2006. |
Saregama has also digitised 190,000 out of the 300,000 tracks it owns. “We will have the remaining content digitised. We will start work on it by April-May. We have a vast library of content. During the digitisation process, we discovered that we had 30,000 tracks in Tamil. The challenge is for us to go out and make our products locally relevant,” says Chattopadhyay. |
The company is making a re-entry into films and has taken on board BR Sharan of Lalita-ji Surf ad fame and noted film actor-director Aparna Sen who will look after the Hindi and Bangla movies. “We will be producing movies in these two languages initially. We have taken in Sharan and Sen for this purpose,” says Chattopadhyay. Saregama is also going to produce TV content in Hindi and Bangla. Sharan, Sen and noted cinematographer Vijaylakshmi will be taking care of the TV content business as well. The company already produces 14 hours of programming per week for the Sun network channels. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
