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Sansui launches new range of LCDs
MUMBAI: Consumer electronics company Sansui has launched its new range of LCDs, Slim TVs and DVD players for the Indian market.
The company is also entering mobile handset business and plans to launch 10 models by end of the year. Through a multi- pronged strategy of introducing new products, entry into new business divisions, opening of dedicated customer care centers and special consumer oriented schemes, Sansui is targetting a turnover of Rs 2 billion by the end of 2011.
Sansui CMO Jaideep Rathore said, “We have launched our new range of Hard Rock LCDs and with this we plan to target a five per cent share in the Indian LCD market by the end of the current financial year. We also plan to increase our market share in television to 12 per cent.”
The new range of Hard Rock LCDs with unique 1200 watt Woofer Sound System offers high sound and view quality and comes with USB storage that enables customers to store movies, music and photographs.
The company also unveiled its new range Slim TVs with touch control sensor, USB storage and access to Tweeter networking website. By the end of the month, Sansui would also be launching its Blue-ray DVD player range.
“We plan to invest over Rs 400 million in the next six months in advertising and marketing promotion initiatives,” says Rathore.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
