Applications
Sandy Media launches second edition of ‘TAAL’
MUMBAI: Sandy Media, publishers of two magazines, Theatre World and SoundSolutions – Asia‘s resource magazines on motion picture exhibition, and audio/acoustics technology applications respectively – is launching the second edition of Theatre AV Acoustics and Light (TAAL), to be held at Pragati Maidan, New Delhi from 1 to 3 December 2006. |
| TAAL, meaning rhythm, is aimed to be an industry platform for theatre, audio-visual, acoustics, and lighting industries in Asia. It is an initiative conceived and conceptualised in tune with the industry demand for a new platform between the equipment manufacturers and the user communities from across the continent / globe, asserts an official release. The national capital is now the focus of global attention for trade and commerce and therefore is a befitting event location for TAAL. In fact, TAAL will now be hosted alternately in south and north India to sustain the national footprint. This year the event will be a congregation of prospective cine-mall builders/multiplexes, performance space owners/builders from across Asia, and design professionals, consultants, manufacturers, integrators and people from entertainment industry from across the world, adds the release. |
Commenting on TAAL, AV integration expert Kavy Pradeep said, “The tech sessions are too good, they have thrown up many questions which we are not even aware off. It is good that something like this is happening.” TFEAC and CCFEA general secretary Abirami Ramanathan added, “Though the cinema exhibition industry has been witnessing tremendous changes in technology and management, most cinema owners in India are not aware of these changes. A convention and tradeshow such as TAAL would bring about the awareness.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
