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Samsung strengthens 3G mobile portfolio
MUMBAI: Mobile phone provider Samsung Electronics has enhanced its 3G portfolio in the Indian market with the launch of Champ 3.5G ( S3770), Chat 527 ( S5270) and Primo ( S5610) 3G handsets across the Touch , Qwerty and Bar type formats.
With the launch of these four phones, Samsung‘s 3G portfolio now has 13 models in the range of Rs 3400 – Rs 32,890.
Announcing the launch, Samsung Mobile & IT country head Ranjit Yadav said, “Consumers increasingly want to stay connected with friends and family through SNS, IM and messaging while being on the move. With our array of affordable 3G devices across different mobile formats , we are making the 3G experience accessible to a wider set of consumers.”
“The new Samsung Champ 3.5G gives users the quality and style that is best suited for consumers who prefer full – touch functionality in their phones,” the company said. “Its 7.1cm touch screen helps in instant messaging, easy access to mobile applications and business related features.”
The Multimedia experience is further accentuated by the SoundAlive feature which enhances earphone sound with 3D effects, 2 MP Camera. It comes with a 30 MB Internal memory, and a powerful 1000 mAh battery.
The phone offers enhanced connectivity to various Social -Networking sites with native Facebook & Twitter Apps that let the user browse these services with minimum effort with layouts that have been optimised for the screen size.
Samsung Champ 3.5G (S3770) is priced at Rs 5590.
The Samsung Chat 527 (S5270) features an optical track pad and multimedia features. The phone caters to the needs of consumers who prefer a device suited to heavy texting, mails, chatting multimedia and Internet based features to help them lead an active online social life.
Samsung Chat 527 (S5270) is priced at Rs 5930.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
