Applications
Samsung partners BigFlix to launch VoD app for smart devices
MUMBAI: Samsung has partnered with movie rental service BigFlix to launch a new app that offers its customers full length feature films and other content on the smart devices.
The video-on-demand (VoD) app – My Movies – allows users of Galaxy S, SII and Galaxy Tab 750 a personalised movie watching experience. It boasts of over 2000 hours of videos – movies, trailers, TV shows and music videos.
“By providing consumers with India relevant applications and rich content on our smart mobile devices like tablets and smartphones, we are seeking to make their experience with our devices more engaging and immersive,” said Samsung Mobile and IT country head Ranjit Yadav.
My Movies offers an entertainment catalogue “all with one touch” and allows the users to access movies, TV shows and even music videos at their convenience whenever needed with easy navigation, premium video content and access to movies across Samsung devices. This app turns the utility devices into entertainment powerhouse, the company said.
In the second phase, My Movies app will offer premium content to the users on subscription as well. The subscription service will allow the user to watch full length feature films and over 1000 movies with no interruption from ads.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
