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Samsung expands Led TV lineup
MUMBAI: Samsung Electronics has expanded its Led TV lineup by introducing for the first time Led TVs in 22 and 26 inch screen sizes in order to meet the growing consumer demand.
These models have been introduced across Series 4000 and Series 5000 of Full HD LED TVs, to complement the existing 2010 lineup of Series 6200 and Series 6900 LED TVs. Thus, Samsung’s LED TV lineup now extends from 22 to 55 inch screen sizes across 13 models priced between Rs 25,000 to Rs 200,000.
In addition to its LED TVs, Samsung also offers 3D LED TVs across its Series 7000 and Series 8000 in the screen sizes between 40 to 55 inches.
Samsung LED TVs which use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL), offer benefits that include ultra-high contrast ratios, slim depths for more artful designs, plus increased energy savings. All Samsung LED HDTV Series boast of Mega Dynamic Contrast Ratio, which complements Samsung’s ground breaking LED TV Engine. The Ultra Clear Panel supports by showing every detail even in brightly-lit, imperfect viewing conditions. Samsung’s entire LED HDTV line-up incorporates another innovative feature, the acclaimed Clear Motion Rate frame interpolation technology that reduce motion blur and image judder for crisp, easy viewing of sports, video games and movies.
Similar to the Series 6200 and Series 6900, the new Samsung Series 4000 and Series 5000 not only offers a lifelike viewing experience but breaks free from the conventional limits of integrating a television into a room’s décor. By using Edge Led technology, Samsung has been able to shave its entire Led TV lineup to ultra-thin depths. Furthermore, the AllShare feature in the Samsung Led TVs allows users to wirelessly connect their TV with compatible mobile devices.
This means that users can share movies, photos and music through a single device – the Samsung LED TV. And with four HDMI ports – all with Anynet+ (HDMI CEC support), other compatible HDMI connected devices can be controlled via a single remote.
The company adds that the latest evolution of its Crystal design which uses dual-injection molding to coat a translucent, coloured surface to achieve an attractive crystalline appearance begins with a deep piano black bezel that fades into light ruby highlights. The intensity of the colour subtly changes depending upon the viewing angle.
Energy consumption in the Samsung LED TVs is reduced by over 40 per cent versus traditional LCD HDTVs of similar size. The company adds that LED TVs are mercury-free and lead free, which adds another degree of environmental friendliness and safety compared with other currently available backlight technologies.
Samsung India deputy MD Ravinder Zutshi said, “ Based on the strong acceptance that we witnessed for our LED TVs since their introduction, we are expecting our LED TVs to contribute over 15 per cent of our Flat Panel TV sales this Year.” Samsung says that it was the first company to launch Full HD LED TVs globally as well as in India. Samsung, which is a market leader in the fast growing Flat Panel TV market in India, is expecting to garner a 40 per cent market share in the Indian market by the end of the year.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
