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RPG Cellucom makes quiet entry with select stores
MUMBAI: RPG Cellucom, a part of RPG group retail sector has made a quiet entry into the growing mobile and IT products retail market in India. An official press release, RPG Cellucom has developed a distinctive retail concept directed at engaging the consumer and expanding their knowledge of mobile technology. |
SRPG Cellucom has also made a quiet entry with the launch of its retail outlet in Gurgaon. The company plans to open over 500 exclusive retail outlets by end 2007. The retail outlets will be in stand-alone as well as shop in shop formats. The chain recently opened its first stand-alone outlet in Sahara Mall, Gurgaon and has identified several other properties in the capital to expand the retail chain. Through phased expansion, RPG Cellucom aims to cash on the growing mobile and IT products market in India. The company has opened its shop-in-shop format at Shopper‘s Stop in Mumbai and Spencer‘s in Pune. |
ERPG Cellucom outlets will showcase a wide variety of mobility products in the communication space from leading brands like Nokia, Motorola, Acer, HP, Samsung and Sony Ericsson amongst others. The retail outlets will offer customers a wide range of hi-tech and state of the art technology products ranging from mobile phones, laptops, accessories, pen drives and various other IT peripherals. In addition to showcasing these products, RPG Cellucom retail outlets will also offer customers after sales service and exclusive product demonstrations. Says RPG Cellucom CEO Sunil Bhagat “RPG Cellucom stores are a one stop shop for all techno-savvy customers. Along with providing the customer with a wide range of IT and communication products from different brands, we also provide them with after sales services and product demos at our exclusive showrooms across the country. So now the customers will not have to run around the city to make choices.” Cellucom was set up as an exporter of leading mobile phone brands, with operations in Dubai and East Africa. Today, thanks to the keen attention and rapid response to the customer‘s needs, the company has evolved to become one of the largest distributors of digital devices and mobility solutions in the Middle East and Africa region. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
