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RNW launches informative websites on sex and relationships
MUMBAI: The Dutch international public broadcaster, Radio Netherlands Worldwide (RNW), is launching Lovematters.info and Lovematters.in, web and mobile sites, which offer reliable information about sexual health and relationships.
The sites support the right to safe and satisfying sex as pledged by the UN and WHO. Lovematters.info is the English version and Lovematters.in is in Hindi.
Love Matters handles issues such as safe sex, contraceptives and reproductive rights and homosexuality in a sensitive way and uses journalistic content to engage 18-30 year olds in a positive discussion on this subject.
RNW works closely with respected local experts on sexual health to tailor content for different regions.
Lovematters.info coordinator Michele Ernsting said, “With Love Matters we hope to make it possible to open up a discussion on a subject which is so important to every one of us. We hope to give people the information they need to make the best possible decisions about their sexual health.”
Radio Netherlands Worldwide country manager South Asia Amitabh Srivastava added, “With Love Matters we are trying to support the change which is so very required for the present generation and for that we are using all the futuristic technologies to get connected to our target group. Also the way we have explained issues here are quite informative in nature. We hope it will be a great source for information.”
The mobile version of Love Matters has tied up with Reliance and is available on their R World. The company also plans to tie up with other major telecom operators to provide the content on mobile phones. The site is a non-commercial model and is state funded.
RNW is launching a huge marketing campaign for the same. There will be below-the-line activities in universities and colleges and PRs. The sites will be actively promoted on the social media.
This format provides information in a private and anonymous environment which is easy to access.
At this moment the website is available in English, Hindi and Spanish. RNW plans to launch an English site for Africa in early 2012.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
