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Reliance partners Microsoft to offer Windows mobile solutions
MUMBAI: Reliance Communications has partnered with Microsoft to offer Windows mobile solution on Reliance‘s wireless networks As per their tie up, Microsoft will offer its productivity solutions to Reliance customers including push email support, chat, photo-sharing, content back-up and other applications. Reliance will offer the same as part of its post-paid and pre-paid offerings. |
The telecommunication company has rolled out a data plan offering a data download of 200 MB for Rs 95 per month for customers using Windows Mobile phones. Said Reliance Wireless data business head Vrajesh Shelat, “The tie-up with Microsoft is part of Reliance‘s overall strategy to strengthen our market share in the fast growing Smartphone segment. By offering the Windows Mobile Solution, we will be able to address a wider customer base in this segment.” The tie-up also enables customers to access more than 20,000 applications, including Microsoft My Phone that allows users to access, manage and back up their personal information. “This is a one of a kind partnership between Reliance Communications and Microsoft that underscores the importance of the mobile software in delivering an unmatched user experience,” said Microsoft India director for communications and media segment Amajit Gupta. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
