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Reliance in mobile content deal with Disney; to offer 3D animation
MUMBAI: Reliance Communications has announced its tie-up with Disney to offer on Reliance Mobile World what would be India’s first 3D animation on mobile. The deal promises a host of other Disney mobile content offerings as well.
Reliance customers will be able to access 16 Disney animated video shorts, including ten in 3D, exclusively made for mobile devices and featuring Disney characters They also can download other mobile content with favourite Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World, states an official release.
This is not the first deal that Disney has done with a telecom player in India. It is worth recalling that Disney had tied up with AirTel in April to develop mobisodes, games, ringtones, wallpapers and animation in the ‘Disney Mobile Theatre‘ featuring popular cartoons. Airtel was then the third telecom operator Disney had tied up with, the other two being in Asia.
Meanwhile, with soccer fever gripping the world, wallpapers and animations showing Disney characters in football gear will be an added attraction. Downloads will be priced at: Rs 5 for wallpapers, Rs 10 for video shorts downloads, Rs 5 for animations and Rs 10 for ring-tones on Disney Zone. Games will be charged at Rs 5 per session, adds the release.
Walt Disney Internet Group EVP & MD Mark Handler says, “The strength of the Disney brand, combined with our rich content library, allows us to create a new and fun mobile experience for families in India. We are pleased to collaborate with Reliance to bring to consumers Disney mobile content, anytime, anywhere.”
Reliance Communications Applications Solutions and Content Group president Mahesh Prasad adds, “Reliance Mobile has unparalleled reach with over 10 million data-enabled handsets and a countrywide high speed data network covering small and big towns alike. With Kidz World in Reliance Mobile World, Reliance pioneered edutainment on mobile in India. Disney Zone will raise the bar many notches to give a unique experience”.
“Earlier this year, a game based on Power Rangers, a hit TV show on Toon Disney, was launched on Reliance network, which became one of the highest downloaded games nearing 700,000”. With the launch of a new season of Power Rangers SPD, a completely new game around the show is set to debut on Reliance this month,” added Mr. Prasad.
The Walt Disney India MD Rajat Jain says, “Our success in these emerging platforms stems from the strengths of Disney’s major brands and franchises, which have been leveraged and brought in through innovative and strategically sound ways – positioning the company as the leading provider of entertainment and information for the wireless and broadband markets. We are happy to bring our best-in-class content to Reliance Mobile.”
After Star India, it is Walt Disney Television International (India) that is exploring the mobile-enabled episode (mobisode) phenomenon.
Also read:
Disney ties up with AirTel for mobisodes
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
