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Reliance Comm partners BigFlix to offer movies to its 3G subscribers
MUMBAI: Reliance Communications has partnered with group company BigFlix to provide premium full length movies to all Reliance 3G subscribers at Rs 30 per movie.
To avail this economic offer, Reliance subscribers can log on to http://vod.rcom.co.in using their Reliance Mobile. On this link, the subscribers can access a movie catalogue powered by BigFlix.
Reliance Communications senior VP, head Value Added Services (Vas) Kunal Ramtekke said, “We are thrilled to offer the first of its kind full length movie streaming service to our customers powered by BigFlix fulfilling the needs and desires of all the movie buffs on our superior Reliance 3G network with incredible affordability. Every movie lover will surely love to avail this service as we are now the home for full length mobile movies and experience seamless video on demand streaming through our superior 3G network.”
BigFlix‘s Movie on Demand service offers over 1000 movies. Movies that are available are ‘Dabbang‘, ‘Bodyguard‘, ‘Jab We Met‘ and ‘Force‘. There are many more Song Videos, Movie Clips and Short Clips which are currently available free for Reliance 3G subscribers.
“The service is available across the Reliance network nationally but for the best experience any 3G handset with 3G data connection is desired,” Reliance said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
