Applications
Rediff.com launches Realtime News App for Windows 8
MUMBAI: Rediff.com India Limited, India‘s leading online provider of news, information, communication, entertainment and shopping services, has launched its Realtime News App for Microsoft‘s latest operating system, Windows 8.
The launch marks the company‘s continued efforts to innovate the delivery of information to users across multiple devices and technology platforms, and extend its leadership in the online news marketplace.
Rediff‘s Realtime News App now brings India as it happens to the new generation of touch screen devices and laptops powered by the Windows 8 operating system. The user interface conforms to the Metro UX style of the Windows 8 platform, thus enabling a seamless experience while browsing the app for news.
With the latest headlines and top stories visible at a glance, users now have a better sense of what is happening at that moment across 30,000 Indian and International publications. Users can simply swipe and touch their surface tablets or enjoy the desktop version of the app.
The top stories are presented in an image-rich, tiled view organized into six categories of Top News, World News, Entertainment, Business, Cricket and Sports. Choosing a category tile takes the user to the top stories in that category. The top stories are consolidated by clustering all the available news articles in that category. Selecting a story takes the user to the full article on the original news source.
Additionally, readers can share articles with their family, friends and colleagues using the Windows 8 Share charm, without leaving the application they are currently using. Windows 8 live tile notifications keep the user updated with the latest headlines that are being published, even when the app is not fired up. The app conforms to the snapped view of Windows 8 thus enabling the user to follow news while doing other things on the device.
Rediff.com India Chairman and CEO Ajit Balakrishnan stated, “We believe the large scale adoption of broadband on PC and mobile devices in India is imminent and we continue to focus on our vision and strategy of positioning Rediff for the anticipated explosion of growth. The development of our applications, specifically for the Realtime News service, is a deliberate step in that direction.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
