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Rajshri Media appoints Limelight as streaming content provider for its broadband website
MUMBAI: Rajshri Media, the digital entertainment arm of the Rajshri Group, has appointed content delivery network Limelight as the exclusive provider of streaming content delivery services for Rajshri.com, the recently launched broadband entertainment destination. Utilizing Limelight‘s worldwide network, Rajshri.com will be able to deliver its library of content globally. |
As reported earlier, Rajshri.com, which aims to cater to the diaspora, was launched with the premiere of Vivah on the portal simultaneously with its theatrical release. Focusing on India centric video content, the site currently claims to serve more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other video content and programming. The content offering is being scaled up and Rajshri.com will soon introduce new channels featuring content on spirituality, yoga, recipes, astrology and numerology. In addition, the website is also looking at original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times, informs an official release. |
Rajshri Media managing director Rajjat A Barjatya said, “The non-resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight of launch.” “We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe,” said Limelight Networks vice president Asia-Pacific Matthew H. Sturgess. “To make Rajshri‘s vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files–including feature films that are over three hours long–to audiences of any size, anywhere in the world.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
