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Rainbow Media, Media PTe to distribute 2 chnls across APac
MUMBAI: Rainbow Media, Measat Satellite Systems and Ascent Media have, by way of an agreement, have decided to distribute Sundance Channel and WE TV across the Asia-Pacific region via the Measat-3a satellite.
Under the agreement, Ascent Media will deliver a complete file-based workflow and fully automated play out system, operated in a shared network environment, and will provide the HD uplink to the Measat -3a satellite. Ascent‘s world-leading talent will also create promotional spots for both channels suited to the Asian market, as well as provide other post-production services.
Said Rainbow Entertainment Services chief operating officer Ed Carroll, “We are pleased to announce this significant deal that paves the way for the Sundance Channel and WE TV to be available in Asia for the first time. By working with Measat and Ascent, we are looking forward to Sundance Channel expanding its reach into another major world market and the launch of WE TV beyond the United States.”
The agreement marks a milestone for both brands, which will be made available for the first time throughout Asia. The channels will be distributed in high and standard definition.
Available in nearly 74 million US households, WE TV is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
