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Rainbow Media in representation deal with Zonemedia for Voom HD
MUMBAI: On the heels of the luanch of the channel Vom HD launch at the recently concluded television trade eevnt in Mipcom, France Rainbow HD Holdings, a subsidiary of Rainbow Media has broadened the global channel’s reach with a new distribution agreement. Rainbow has tapped Zonemedia to sell the channel throughout much of Europe, Africa, the Middle East and parts of Asia. |
Rainbow Media senior VP business development Glenn Oakley says, “As we strategized the best possible distribution for Voom HD, Zonemedia emerged as a particularly solid choice because of its strong track record in successfully delivering third-party channels throughout the world. Voom HD’s vast array of quality high-definition programming has great appeal to the international marketplace, and we believe Zonemedia will exploit this to the fullest.” |
In addition to its impending launch in Scandinavia, three Voom branded channels have been launched in Canada, operated by High Fidelity TV: Treasure HD, Equator HD and Rush HD. Korea‘s SkyHD recently deployed a daily primetime Voom HD branded programming block this past September. Since launching its global expansion initiative at Mipcom last year, Rainbow Media has also sold over 1,000 hours of programming from its Voom HD, WE tv, Mag Rack and sportskool brands to broadcasters around the world, including India, China, Japan, Thailand, Singapore, UK and Australia. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
