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Radio Disney signs deal with MobiTV
MUMBAI: Radio Disney in the US has joined forces with MobiTV, which works in the area for television and digital radio services for cellular, WiFi and broadband enabled devices.
The two companies will launch a Radio Disney mobile channel to be broadcast via MobiTV‘s MobiRadio service.
Radio Disney‘s base of millions of listeners can turn on to new technology with MobiRadio, and they can now use their mobile phones to access their favorite Radio Disney content.
The MobiRadio service offers cellular subscribers immediate and live access to music, news, sports, weather and entertainment from the top artists and brands in talk radio.
Radio Disney executive director of brand marketing Michael Peterson says, “The Radio Disney MobiRadio channel will reach our extended audience of kids, tweens and their families; they trust our programming, content, and most of all, they love the hit music.
“Our audiences appreciate that Radio Disney continues to evolve with the newest technologies, because the various platforms provide them with the ability to listen anywhere, any how and any time they want.”
MobiTV senior director of business development and programming Erik Smith says, “With more than a million subscribers on our mobile TV and radio services, we know that consumers enjoy the thrill of getting their media on their mobile device. Radio Disney offers more great branded content for our loyal subscribers and their kids.”
Radio Disney president, GM Jean-Paul Colaco says, “Forging new paths for Radio Disney has proven to be quite successful. Radio Disney‘s union with MobiRadio is another growth strategy to keep Radio Disney connected with kids and family, whenever and wherever they are.”
This recent venture with MobiRadio complements Radio Disney‘s most recent launch on mSpot, another mobile phone multimedia service. Radio Disney is celebrating 10 years on the airwaves. It caters to kids, tweens and families on the radio. Radio Disney has full national coverage in the US through 50 plus terrestrial stations, XM and Sirius satellite radio (channel 115), digital cable (MUSIC CHOICE), XM/DIRECTV (channel 867) and via streaming on RadioDisney.com. Radio Disney offers hit music, inspired programming and superstar promotions.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
