Applications
Prime Focus launches new iPad application
MUMBAI: Prime Focus Technologies (PFT) has launched a new enterprise-class iPad Application. The company will be showcasing the application at IBC2011, scheduled to be held in Amsterdam between 9 and 13 September.
Specifically developed to augment Clear, PFT‘s unified multi-platform content operations infrastructure, the App is a resource for creatives involved with content as it provides a complete creative toolkit that can be used anywhere.
The file-based solution is a combination of the Clear technology platform and supporting content services. This deployment is specifically designed to manage the broadcaster‘s high volume end-to-end digital workflows and enable its transition to HD.
Said Prime Focus Technologies COO Ganesh Sankaran, “This is a really exciting addition to what is a truly transformational solution for content owners. We have worked closely with our clients to define their needs – the need for creative enablement and greater control are recurring themes. The App will enhance the efficiencies of CLEAR even further and is one of many new initiatives that we are developing to augment our offering.”
This creative enablement includes the ability to concurrently participate in the workflows – while on the go, thereby empowering the production of better content. It also gives senior management and the operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement.
The App has been incorporated into the operations of Star TV, as part of PFT‘s pioneering deployment for the network.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
