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Prime Focus lands multi-million dollar contract with Hollywood film studio
MUMBAI: Prime Focus Technologies (PFT), the global digital content operations specialist, has said it has signed a multi-million dollar deal with one of Hollywood’s leading film studios to supply media processing services to ensure full compliance with the Federal Communications Commission (FCC) regulations for new media.
PFT will leverage Clear, its hybrid cloud content operations platform to handle the assets, automated QC, approvals, workflows, delivery and archiving of the content.
PFT is already managing over 180,000 hours of TV and Film content each year for its clients in Europe and Asia. By leveraging the relationships that parent company Prime Focus has built up through its high-end visual effects and 3D conversion work for major studios, PFT is now gaining traction in providing CLEAR™ led services in North America also.
Prime Focus Technologies President and CEO Ramki Sankaranarayanan said, “We’re starting to see real growth for our business in the North American market and this deal will provide us with a solid foundation to expand our services and client-base within the region. CLEAR™, the hybrid cloud platform, backed by PFT’s global network of supporting services is proving to be the preferred option for Hollywood studios that need to process large volumes of content within the existing time frame and cost limitations without compromising on creativity.”
To cater to the burgeoning demand for its services, PFT is setting up a 100,000 sq ft facility at Andheri (East), Mumbai. The facility is being built to suit the requirements of the increasing list of elite clients, with whom PFT has an exclusive vendor relationship for its variety of services. This facility will also house the Digital Broadcast Hub, and will be the new global headquarters for the company. The facility is expected to be commissioned in February, 2013.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
