Applications
PolicyBazaar.com launches its mobile website
MUMBAI: Insurance website and comparison portal Policybazaar.com has launched its mobile website that aims to cater to the needs of its 5 million visitors who visit the site every month via mobile phones.
With the launch of this mobile website, users have an option to navigate through the products and see the quotes in a seamless manner thus helping the customer to choose the best plan according to his/ her need.
According to an official statement from the company, the number of mobile phone subscriptions has reached 5.9 billion. The growth in the mobile technology is evident from the increasing mobile subscriber base in India which has reached 893.84 million. The mobile Internet penetration in India is expected to reach 237 million by 2012. The industry experts says that 58 per cent of Mobile Internet is used for search networking sites or Internet and have become the first screen for internet for millions of people in India.
Policybazaar.com CMO Akshay Mehrotra said, “With increasing mobile penetration in the country, mobiles are becoming the tool for accessing Internet. The consumers owning Internet enabled handset is growing at 300 per cent a year. We believe the next growth in the e- commerce business will be fueled by mobile Internet.”
Policyabazaar.com CTO Saurabh Tiwari added, “We are seeing a very large customer base coming from mid to small level towns using mobile phones. This number has doubled in the last 6months. We have specifically built up this website to cater to these consumers.”
The site has been designed on HTML5, CSS3. It works across platforms including iOS, Android, Blackberry and Symbian.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
