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PNC signs 5 film deal with Motion Pixel Corp
MUMBAI: Pritish Nandy Communications has signed a five film deal with Motion Pixel Corporation, the Florida-based animation company which has the animation studio Estudio Flex in Costa Rica. The deal between the two companies includes five 3D animated Bollywood films with Indian and international actors, songs, dances, item numbers and everything that Bollywood is special for. The first of these five films is currently in production and is a version 2.0 of one of PNC‘s most successful live action films. |
The Bollywood film industry is one of the fastest growing film segments in the world, producing over 300 feature films a year. The animation market is a new extension of this industry and could see Bollywood‘s turnover multiply many times over simply by creating international language versions of what are essentially successful Bollywood movies. These five movies will, for instance, be put out in many languages of the world as well as in several Indian language versions. |
Pritish Nandy says, “We have seen some of the animation work done by Manny and his team at MPC and they will totally redefine what we know as animation movies in India. These are not kid flicks like Hanuman and Krishna. These are movies that everyone will watch, irrespective of their age and language preference. From action movies to romances to comedies and horror, we will cover every genre out here and surprise the Indian market with the quality and imagination that MPC‘s animation skills will provide these films. This is the first of its kind and you will now see Bollywood movies truly going global instead of attempting the usual crossover experiments. This is going to be a genre by itself. “ The first of these joint venture animation movies is expected to be ready for release in the first half of next year. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
