Applications
Playin’TV launches Tweezle Lab for casual players
MUMBAI: Visiware, the worldwide publisher of games for pay television, announces the launch of ‘Tweezle Lab’ on its interactive TV game channel Playin’TV. Tweezle Lab catapults the player into a crazy universe where a mad scientist is cloning extraterrestrials. |
The ‘Tweezle Lab’ game addresses the entire family. It will be shown on all the networks broadcasting the Playin’TV channel: Dish TV (India), Echostar Dish Network (United States), Bell ExpressVu (Canada), Canalsat, TPS and Numericable (France), Sky Italia (Italy), Sky TV (New Zealand), StarHub (Singapore), Austar and Foxtel (Australia). |
| The objective of the game is to link up the two sides of the matrix to supply the clone generator with energy, thereby accumulating a maximum number of aliens. The game, which becomes progressively more difficult as the player progresses, features different modes: tutorial, adventure and arcade. It enables the player to familiarize himself with the game basics from creating a maximum number of clones to scoring a high number of points. The player can enjoy Tweezle Lab on any platform – television, PC/internet or ARCHOS Generation 5 portable multimedia WiFi player. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
