Applications
Pinnacle anounces innovation for television on a PC
MUMBAI: Avid Technology in the US has announced that its consumer division, Pinnacle Systems is expanding its popular Pinnacle PCTV product family with the addition of Pinnacle PCTV To Go. This new product gives customers the ability to enjoy their home entertainment systems from any location in the home or around the world. This is amde possible through an easy wireless setup, integrated Microsoft Windows XP Media Center Edition (MCE) support and comprehensive digital video recorder (DVR) capabilities. |
Pinnacle Systems GM Jeff Hastings says,“PCTV To Go is the ultimate wireless solution for TV viewing on a PC. It’s easy to set up, easy to control, easy to access, and all without extra set-up or monthly service fees. Not only can customers use PCTV To Go to access and watch their home TV from anywhere in the world, they can also control features remotely, such as changing TV channels, video sources, and programming on their DVRs.” Pinnacle PCTV To Go enables consumers to watch full resolution, DVD-like quality in MPEG-2 while viewing television in and around the home, or high quality MPEG-4 while viewing television remotely, with nothing more than a simple internet connection. Designed to quickly plug into an existing entertainment system, the product acts as a pass-through device and eliminates the need for reconfiguring the entertainment system. |
In addition, Pinnacle says that the product is unique in the market in that it communicates wirelessly to an existing network or directly to a wireless PC. This specific feature eliminates the need for consumers to co-locate an Internet router and/or access point in the proximity of the entertainment system. With Pinnacle PCTV To Go, consumers can connect to a broad range of devices, including cable and satellite set-top boxes, over-the-air antennas, DVD players and fully functional DVRs. Furthermore, Pinnacle PCTV To Go seamlessly works as a TV source within a wirelessly connected Microsoft MCE equipped PC, meaning that consumers can set up and use an MCE entertainment system in a location far from their TV source. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
