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PC World names itasveer.com as best Indian website in digital photo printing
MUMBAI: The technology magazine PC World has named itasveer.com as the Best Indian Website in the category ‘Digital Photo Printing‘ on the basis of site technology, design, usability and content in their May 2007 issue. In the magazine‘s first comprehensive initiative to recognize the best Indian websites called ‘PC World Web Awards 2007‘, the magazine‘s 15 member jury panel reviewed 126 websites across 20 prominent categories – products and services which are most useful today. |
“The awards aim to capture the framework and user understanding that the site has embodied in its design and deployment of technology rather than to rate its specific content, something that changes very dynamically and perhaps impossible to judge objectively,” the magazine declares of the assessment made by the jury panel. “The winners are based on what our experts believe are the most promising and deserving sites,” it adds. Reacting to the announcement, Nishant Kyal, one of the co-founders and the brain behind the Doodlepad said, “This is exciting news. At itasveer, we believe in creating a platform, making the best combination of innovation, design and technology to provide valuable and memorable experience to our end user….This is only the beginning, the best is yet to come.”
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| Founded in 2006, itasveer is one of India‘s online photo printing portal. Itasveer offers a range of products and services like online photo printing, photo sharing, and creation of customized gifts. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
