Applications
PC sales in first half of 2006 touch 2.96 million
MUMBAI: Mait, the apex body representing India’s IT hardware, training and R&D services sectors, has announced the findings of its review for the first-half of financial year 2006-07. The total PC sales between April and September 2006, with desktops computer and notebooks taken together, grossed were 2.96 million units, registering a growth of 19 per cent over the same period, last fiscal. |
The buoyant mood in IT consumption was led by growth in the Nnotebook consumptionsales, that which grew by 180 per cent, while consumption of sales in of desktops grew by eight per cent. PC sales are projected to cross 6.5 million units in fiscal 2006-07, given With the strong sound macroeconomic conditions and buoyant buying sentiment in the market, led by demand from various industry verticals, PC sales are expected to cross 6.5 million units in fiscal 2006-07.. The second quarter ending September 2006, witnessed PC consumption sales exceededing 1.75 million units, registering a growth rate of 46 per cent sequentially over the previous quarter and 19 per cent year-on-year.?? Desktop sales crossed 1.5 million units with 48 per cent sequential growth while notebooks sales grossed totalled 0.25 million units with 38 per cent sequential growth. |
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Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
