Applications
Panasonic introduces Blu-Ray disc player
MUMBAI: Panasonic, which is one of the firms behind the development of Blu-ray Disc technology and the market leader in Plasma televison, has announced the availability of the DMP-BD10A. This is Panasonic‘s next generation Blu-ray Disc player. The DMP-BD10A features an audio upgrade package that brings high end surround audio to the viewing experience via the inclusion of 7.1 channel surround, Dolby True HD and high Resolution audio decoding technology. |
The DMP-BD10A also incorporates Panasonic‘s proprietary EZ-SyncTM system for integrated one-touch operation of Panasonic home-theater components. Panasonic‘s DMP-BD10A further distinguishes itself with the bundling of five mega hit Blu-ray discs. Included with each DMP-BD10A are films like Pirates of the Caribbean, Curse of the Black Pearl, Transporter and Crash. |
Panasonic VP entertainment group Gene Kelsey says, “Panasonic is deeply committed to the success of Blu-ray. High definition entertainment is a truly unique experience and nothing powers the HD experience like Blu-ray. With that in mind, we feel strongly about providing the ultimate high definition entertainment to the consumer and are thrilled to offer five Blu-ray mega hits with the purchase of the BD10A. “From our format development activities and advanced Blu-ray authoring at Panasonic Hollywood Lab to our Blu-ray player, Panasonic has been instrumental in the development of Blu-ray from the start and I feel we are in the forefront of one of the most significant technological advances in home entertainment since the arrival of the DVD a decade ago.” In addition to playing pre-recorded Blu-ray movie discs, the DMP-BD10A plays conventional standard-definition DVDs (with automatic 1080p up-conversion via HDMI) and conventional CDs. Other key features of the DMP-BD10A include proprietary P4HD technology for performing IP conversion at the pixel level for ultra-fine details, a 297MHz 14bit Video D/A Converter with 4X oversampling, video noise shaping that improves signal-to-noise ratios by shifting noise to an unused band, and theoretical support for nearly 4400 billion colours. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
