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Pace helps Yes transition to advanced HD digital services in Israel
MUMBAI: Pace, which creates technologies, software, hardware and services for the broadcast and broadband industries, has announced that it has signed a partnership deal with DBS Satellite Services ‘Yes‘, the Satellite Broadcasting company in Israel.
Under the agreement, Pace will provide new platforms to enable Yes to deploy advanced high definition (HD) digital services, including HD Video on Demand, to its customers.
As part of the agreement, Pace, a developer of technologies, products and services for global broadband and broadcast markets, has already initiated roll-out of a HD set-top box to Yes customers.
The HD set-top box will incorporate advanced services, allowing Yes to upgrade cost effectively in the field. In addition, the set-top box is capable of being interactive and means Yes subscribers can enjoy payTV applications such as HD Video on Demand over Ethernet connection.
Regional Pace president Mark Loughran said, “This is an exciting time for Yes and Pace to be working together to develop and deploy HD services across Israel via devices which put end users‘ needs for simplicity and user-friendliness at their core.”
Yes CEO Ron Eilon said, “The Yes team is impressed by the professionalism and dedication of the experienced Pace engineering team and view this as the start of strong relationship. There is an increasing demand for VOD and HD television in Israel, and we selected Pace to support our project as Pace has a proven track record of delivering industry leading technology solutions and expertise, both essential to positioning ourselves at the forefront of innovation.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
