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Over 500 features made in video format during 2006
NEW DELHI: Faced with an obvious resource crunch because of rising costs of filmmaking and rampant video piracy cutting into profits, more and more filmmakers are now opting to make their film on digital technology and video. As many as 545 Indian feature films out of the total 1636 certified by the Central Board of Film Certification (CBFC) during the calendar year 2006 were in video format. Thus 1091 films were in the celluloid format. Among the non-features, the CBFC certified 5569 in the video format against 1748 in the celluloid format. |
A total of 7097 certificates were issued to video films during the year. Of these, there were 545 Indian feature films, 744 foreign feature films, 5494 Indian short films, 235 foreign short films, 75 Indian and 4 foreign films belonging to the “Others” category (long films other than feature) |
The CBFC issued a total of 10551 certificates during the year 2006, as against 7417 during 2005. A total of 3454 certificates were issued to celluloid films and 7097 certificates to video films during this period, which included 336 foreign feature films in Celluloid format. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
