Applications
Orb Networks, MeeVee partner for interactive TV search from mobile and PCs
MUMBAI: Orb Networks, the developer of software for instant access to content everywhere, has partnered with MeeVee, the premier developer of personalised video entertainment search and discovery experiences for consumers on the Internet.
This partnership provides users of both the Orb software and of MeeVee.com with the combined capabilities of MeeVee‘s TV and Internet TV programming search service and Orb‘s technology for playing and recording home or Internet TV on any device with a streaming Windows Media Player, RealPlayer, 3GP Player, Winamp Player or Macromedia Flash Player.
Now from PCs at work, laptops on the road, any computer around the house, and mobile devices on any carrier network or WiFi, users will be able to search for, discover, play and record home or Internet TV shows anytime they want.
Right from the native web browser on any mobile device, users will be able to use the MeeVee search and discovery service to select live TV programming to play or shows to record for future viewing.
The free, award-winning Orb application installed on the user‘s Windows XP PC ensures the user receives a stream of the chosen TV content in the right media format and at the optimal bit-rate for the user‘s data connection. No specialised mobile software or fees beyond a data plan are required.
“Especially as we go into FIFA World Cup season, worldwide demand is exploding for instant access everywhere to TV from home and from the Internet It‘s the perfect time for this partnership with MeeVee, whose easy-to-use interface and personalisation tools like My Planner and My Watchlist bring our users the best solution for discovering and planning what to watch through Orb,” said Orb Networks vice president product marketing Ian McCarthy.
“We‘re pleased to be partnering with Orb to provide their users with our video entertainment search and discovery experience. This partnership will also make it easy for MeeVee users to play and record the television they‘re passionate about, wherever they are,” said MeeVee president Michael Raneri.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
