Applications
OpenTV to provide solutions for Japan’s TV portal acTVila
MUMBAI: OpenTV, which provides solutions for the delivery of digital and interactive television, has announced availability of the OpenTV Integrated Browser validation platform on Windows XP for content providers of Japan TV portal TVPS‘ service acTVila. OpenTV‘s browser has been used by Matsushita and also JVC‘s digital TVs, and has been established as the de facto standard for MEI‘s Tnavi browser. TVPS, which has consolidated TV portals such as Tnavi, launched the acTVila portal in February as a common TV portal. OpenTV Integrated Browser, designed for the Japanese interactive television market in conjunction with MEI, has now been enhanced to support this new and strategic industry portal. Because it meets the browser specifications set by Networked Digital Television, which is referenced by TVPS, OpenTV is able to give content providers a standard browser development platform that can be used to create and validate their own content. OpenTV Integrated Browser validation platform is developed for Windows for accessibility and ease of use on the PC. This is provided free of charge by OpenTV on request and will be available on 21 June. OpenTV Japan GM Arata Hirao says, “Successful commercial deployment of TVPS‘s acTVila portal is dependent on how its content can be viewed correctly across different sets of TVs. “This new tool now allows content providers to do that validation using the familiar Windows XP system. OpenTV‘s Integrated Browser is already used as a standard browser in the majority of digital TV browsers in the market. By extending its support to acTVila and by providing its validation platform, OpenTV has achieved a new level of leadership in digital TV portal market. We will continue to enhance our browser platform as digital TV moves forward.” The acTVila portal is already available on brands of digital TVs such as MEI, Sony, Sharp, JVC, Eizo, and Funai, and it is expected that her home appliance manufacturers will release their own acTVila-compliant TVs in 2007 to 2008.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








