Applications
OpenTV & MC3 Global team up for Play Platinum TV channel
MUMBAI: OpenTV Corp. and MC3 Global have signed a multi-year license agreement for the OpenTV Participate solution to manage Play Platinum TV, MC3 Global‘s soon-to-be-launched TV gaming broadcast business. |
OpenTV Participate will be the core business management tool for Play Platinum, a UK-based fixed odds gaming and entertainment broadcaster and managed services provider. Play Platinum expects to broadcast programming such as virtual horse racing and numbers games, including Keno, to viewers on free-to-air satellite, broadband internet, and other distribution platforms. |
OpenTV Participate will process all transactions and provide modules for customer registration, customer care and bonus, and loyalty schemes. OpenTV Participate will also offer MC3 Global multiple finance functions, including billing (via credit cards and premium rate telephony), accounting, business and financial reporting, and risk management, all with real-time accessibility. “MC3 understands how OpenTV‘s technology can help achieve their vision, and we are delighted to be working with them. OpenTV Participate has been designed to enable broadcasters to offer compelling interactive services with a customer-centric approach. We believe that OpenTV Participate will help Play Platinum achieve a large, loyal customer base, and will enable Play Platinum to manage those customers more efficiently than any other platform in the market today,” said OpenTV EMEA managing director Ben Bennett. Play Platinum, which expects to launch its service in multiple territories, including Africa, Asia, Europe, and the Middle East, will be broadcasting in several languages with customers able to engage with programming through the telephone, the internet and SMS. With its real-time processing of all participation, OpenTV Participate enables Play Platinum to broadcast live statistics to Play Platinum viewers synchronized with the programming. “As with most businesses, ours is designed to grow in stages with new formats being added as the business builds. OpenTV Participate is the perfect platform for such a strategy — the system is extremely powerful and modular in design. In the main package, we get all the systems we need to run a participation-based interactive TV business and can then add new modules quickly and with little additional effort — for example, new games engines or the very slick participation TV modules,” said MC3 Global managing director Jennifer Allsop. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
