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Online consumers unhappy with Indian squad
NEW DELHI: In an era when television channels are urging viewers to use the SMS to send in their votes on crucial questions, MSN India and Windows Live India is conducted a series of polls on issues of interest to online consumers. |
According to one such poll, 83 per cent of those who responded to a poll on the state of Indian cricket have said they are not happy with the team selected for the Bangladesh tour. Interestingly, a majority of the 17 per cent who are happy want to know why Sehwag has been retained. MSN India and Windows Live India have been conducting a series of online polls ranging from topics of national importance and sports to lifestyle and relationships. They reflect the voice of the Indian Online users. |
After India‘s World Cup debacle and the subsequent resignation of Greg Chappell as coach, Ravi Shastri was appointed as the cricket manager for the Bangladesh tour. At the time, Shastri had said that a young team would be selected for the Bangladesh tour. However, the only new face in the Indian squad for the ODI matches is Bengal‘s Manoj Tiwary. The selectors have recalled youngsters like Piyush Chawla, Gautam Gambhir and RP Singh, but have retained Sehwag for the one-dayers. In the Test squad, there is no new face. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
