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Official song for cricket World Cup released
MUMBAI: With a few days to go for the start of the cricket World Cup Indya.com which is hosting the official website has announced the launch of the song for the event. It can be heard at www.cricketworldcup.com. The song has been conceptualised and performed by a trio of Caribbean artistes who have fused their talents to produce the ICC Cricket World Cup 2007 Official Song. |
The song called The Game of Love and Unity has the voices of Jamaican-born Shaggy, Barbadian entertainer Rupee and Trinidadian Faye-Ann Lyons. ICC CWC 2007 marketing manager Damon Leon says, “The Official Song has had the input of a number of Caribbean and CWC stakeholders and I think the Event and the region will have a song of which they can be proud,”. The regional agreement for digital services has been reached in the frequency bands 174 – 230 MHz and 470 – 862 MHz. It marks the beginning of the end of analogue broadcasting. The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some countries preferred an additional five-year extension for the VHF band (174-230 MHz). |
“We have been looking forward to launching the song to the world and embracing it as part of the spirit and identity of ICC Cricket World Cup 2007. The release of the song will herald a burst of promotional activity as we move towards the tournament.” Rupee said, “It is a pleasure working on such a magnificent project. We are going to showcase the best of the Caribbean to the world, including our diverse creative talent and our hospitality when we host the tournament.” Rupee is the lead composer of the ICC CWC 2007 Official Song. Driven by his unique musical style which has created hits such as Jump and Tempted to Touch, the popular composer and performer brings a blend of urban-influenced Caribbean music to this historic track. Shaggy is best known for his hit singles Oh Carolina, It wasn‘t me, Angel and many others. Shaggy has been one of the biggest crossover successes in dancehall reggae and brings his inimitable, distinctive style to the Cricket World Cup‘s Official Song. Faye-Ann Lyons had a Trinidad and Tobago Road March winning song Display. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
