Applications
Official PGA Tour application available on Apple Store
MUMBAI: The PGA Tour, through its partnership with US broadcaster Turner Sports, has announced the official PGA Tour App for iPhone and iPod touch on the App Store.
The PGA Tour application will leverage PGATour.com’s live video streaming and live scoring to provide an enhanced experience to iPhone and iPod touch users for each of the four PGA Tour playoffs for the FedExCup tournaments
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Turner Sports VP, GM of sports digital Matthew Hong says, “PGATOUR.com leads the field in its coverage of the PGA Tour and continues to provide innovative, inside-the-ropes access that allows fans to follow golf action no matter where they are. The launch of the official PGA TOUR App expands the site’s portfolio of live coverage 2 0 and the set of platforms on which our exclusive content around all aspects of the PGA Tour is optimised”.
Following the Playoffs, the application will be available throughout the PGA Tour Fall Series and beyond providing fans instant access to every player and tournament.
Presented by Nike Golf, the official PGA Tour application is the only golf application to offer fans access to PGATour.com’s exclusive content including custom live leaderboards, video highlights, play-by-play coverage, player stats and editorial franchises.Says PGATour.com VP, GM Lee Bushkell, “This new application is a natural extension of the PGA Tour’s desire to serve golf fans with the highest level of PGA Tour coverage wherever they are. We’re excited to introduce it in time for fans to follow the excitement throughout the PGA Tour Playoffs as the third FedExCup champion is crowned.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
