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O2 strengthens management team in Asia with key appointments
BANGALORE: O2 today strengthens its Asia Pacific management team with the appointment of Guillaume Debrosse as COO and Sean Wilkins as CFO.
Both appointments underscore O2‘s commitment to delivering excellent customer service and operational efficiency as it expands into new markets, including some Gulf Cooperation Council (GCC) countries in the Middle East, according to an official communication.
O2 Asia Pacific is a member of the O2 group, a leading provider of mobile communications services in Europe with more than 35 million active mobile customers.
Guillaume Debrosse is responsible for O2 Asia Pacific‘s entire regional operations, from project management, delivery and testing to supply chain management and after-sales support services. Debrosse‘s key focus is to ensure prompt time-to-market for O2‘s converged mobile devices and excellent service experience for O2‘s customers.
Prior to this role, Debrosse was the CFO at O2 Asia Pacific, a role he assumed since the de-merger from BT plc. He was instrumental in successfully turning O2 Asia Pacific into a profitable and cash flow positive business with a six-time revenue increase and an EBITDA multiplied by 15 over the last 3 years.
Sean Wilkins succeeds Debrosse as Chief Financial Officer (CFO) for O2 Asia Pacific. In his capacity as CFO, Wilkins oversees all O2‘s financial and legal operations in the Asia-Pacific and Middle East markets.
Sean Wilkins joins O2 Asia Pacific from O2 UK where he was head of finance and business development for wholesale. Wilkins has made significant contribution to O2‘s partnership with Tesco Mobile and successfully developed a completely new and vital business sector and helped achieve the million-customers mark within a span of two years.
Both Debrosse and Wilkins are based in Singapore and report directly to Mark Billington, CEO, O2 Asia Pacific, the release adds.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
