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NSTPL’s HITS platform christened as Jain HITS
MUMBAI: Jain TV Group-owned NSTPL (Noida Software Technology Park Limited) has christened its yet-to-be-launched Headend-In-The-Sky (HITS) platform as Jain HITS.
NSTPL claims to have signed a few broadcasters for content. However when questioned, a top official did not want to disclose the names of the broadcasters, saying that “this was confidential information”.
NSTPL has said that Jain HITS shall follow the logic of “Connect and Collaborate approach”.
The promoters of Jain HITS believe that the achievements of practical energy and technical skills of small and medium size cable operators can be channelised by organising them through the federation of cable operators.
Jain HITS‘ “New Generation Network” and its set-top box (STB) will have special provisions to turn into a hybrid platform providing both broadcasting as well as broadband Internet services.
Hybrid platforms will be able to provide many Value Added Services including Voice Over Internet Protocol and the day is not far that today’s cable operator shall be providing through his local area network triple play services, the company said.
NSTPL already has a multi-year, multi-transponder agreement for C-band capacity on Intelsat 902 at 62 degree East. The company will use the capacity to create a white label, turnkey channel package that can be received and distributed by multiple system and local cable operators throughout the country.
HITS is a New Generation Network (NGN) that consists of Satellite Transponders in the outer space, spectrum on the airwaves, teleport equipped with a dish farm that can downlink all the satellite channels, decrypt each channel, bundle them together, encrypt the aggregated signal in digital form, aggregate multi program streams and uplink to the Satellite in the outer space so that cable operators can receive on a single dish all the 200 to 500 channels.
NSTPL has roped in former Trai chairman Pradip Baijal as a mentor for the HITS project. He will provide leadership on a full-time basis.
It must be noted that WWIL, which had launched its HITS services in 2008, had to suspend its services in 2010 citing lack of clarity in the regulations.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
