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Now watch live streaming of Times Now, India TV & Zoom
MUMBAI: Times Group‘s digital video arm TAN has launched live stream for Times Now, India TV and Zoom.
Starting today, web users can watch the television feed for these channels on Live.Indiatimes.com.
The webcast of the news feeds will be ad-supported, with in-video formats such as pre-rolls, rich media companion banner ads, overlays and player skin branding.
The live stream is powered using Microsoft Silverlight 3.0. In phase 1 of the launch, users will be able to watch the webcast with their facebook friends while getting real-time updates on the latest headlines from Times of India and Economic Times.
Times Internet Limited CEO Rishi Khiani said, “With this partnership between TAN and Microsoft, we continue to be at the bleeding edge of digital video. This offering opens up more innovative ad-formats for advertisers, with on-demand, mobile and now live video.”
Microsoft India GM DPE Moorthy Uppaluri said, “We are delighted that Microsoft‘s technology will now bring users the access to live video steaming and webcasts of television feeds for their leading news channel on real-time basis. Powered by Silverlight 3.0, live.indiatimes.com will also be able to provide picture-in-picture overlays for ad support and provide interactive tools for web customers.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
