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Novex is exclusive distributor of cable TVs rights for Shemaroo’s films
MUMBAI: Close on the heels of entering into a distribution deal with Yash Raj Films, Novex Communications has become the exclusive distribution of cable TV rights of Shemaroo Entertainment‘s film and programme library.
Earlier, Novex was the licensee of Shemaroo’s film content since 2008.
Shemaroo’s library consists of more than 1000 titles spanning new and classic films besides titles in various other regional languages like Marathi, Gujarati, Punjabi, and Bengali. Besides Shemaroo, it also has rights to distribute 53 films from the Yash Raj stable.
Meanwhile, Novex has warned multi-system operators (MSOs) and local cable operators (LCOs) against unauthorised use of the libraries of the two companies.
“It is observed that many MSOs and cable operators are violating the copyright Act by unauthorised use of content of these films and programmes on their cable network rampantly. This is considered direct infringement of Cable TV copyrights of these two libraries,” Novex‘s founder-promoter Ketan Kanakia said.
The company has warned cable operators to stop using the two movie libraries illegally failing which it will take legal action against guilty operators.
“Novex is in process of taking legal action under the Act against those MSO’s and cable operators who are using the content recklessly without authorisation. They are advised to desist from unauthorised use of movie content of these libraries,” Kanakia added.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
