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Non-supply of channels: Tata Sky moves TDSAT against Sun TV
MUMBAI: Tata Sky has moved the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) against the south Indian media major Sun TV Group‘s reluctance to make available channels to its direct-to-home platform. |
The petition, filed today before the tribunal, alleges that the Sun TV Group has refused to supply its bouquet of channels to the DTH player. The case is scheduled for the first hearing tomorrow (15 November). Tata Sky has sought an appropriate direction in the matter from TDSAT, alleging that Sun TV has quoted unreasonable terms for supplying its signals. |
When contacted by Indiantelevision.com, Tata Sky managing director and CEO Vikram Kaushik today refrained from commenting on the development. Earlier speaking to Indiantelevision.com, Kaushik mentioned, “We are in talks with Sun TV, the most popular network in the southern states, but no commercial agreement is expected soon. We gave them a proposal and are in negotiations with them. But a deal is still far away.” A point of note is that Tata-Sky is simultaneously also battling for Zee-Turner channels. Although the tribunal has directed Zee Turner Ltd, distributors of Zee and other channels, to provide its signals to Tata Sky, the issues of pricing, capacity and other related issues have yet to be sorted out. According to the norms laid down by the Telecom Regulatory Authority of India (TRAI), all content should be made available to all delivery platforms on a nondiscriminatory basis. Interestingly, Sun TV promoter Kalanithi Maran has set forth plans to enter the DTH space through the still to launch commercially Sun Direct TV. He runs a string of successful channels, which include SunTV, GeminiTV, SuryaTV, UdayaTV, KTV, TejaTV, UsheTV, KiranTV, AdithyaTV, Sun News, KiranTV, GeminiTV, TejaTV, Teja News, Udaya2 and Udaya News. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
