Applications
Nokia launches ‘XpressMusic’ variants
BANGALORE: Nokia has announced the launch of two new additions in its ‘XpressMusic’ portfolio – the Nokia 5610 ‘XpressMusic’and Nokia 5310 ‘XpressMusic’. The 5610 ‘XpressMusic’ offers up to 22 hours of music playback and memory with capacity for 3,000 songs on an optional 4GB microSD card. It features a 3.2 megapixel camera with autofocus and dual LED flash. The handset uses 3G technology. With a sleek aluminium finish, the Nokia 5310 ‘XpressMusic’ phone is only 9.9mm thick and weighs less than 71 grams. The handset offers up to 18 hours of music playback, memory for up to 3,000 songs on an optional 4GB microSD card and dedicated music keys. It has a 2-megapixel camera and a bright 2-inch QVGA screen with up to 16 million colors. Nokia has introduced “Nokia XpressMusic”, a dedicated feature brand that makes it easy for consumers to identify Nokia’s growing portfolio of music-optimized mobile devices. Each mobile device with Nokia XpressMusic shares key features that ensure the best mobile music experience, including dedicated music key(s), music pause/resume on incoming calls, support for 3.5 mm connectors and extended battery life for music listening.
The Nokia 5610 ‘XpressMusic’ has a music slider key making music easy to access with a flick of the thumb. Aluminum side panels accent the all-black high gloss finish and large 2.2-inch, 16 million color display of the Nokia 5610 ‘XpressMusic’.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
