Applications
Nokia introduces new entertainment handsets
MUMBAI: Building upon its belief that entry level handsets can be both attractive and affordable, Nokia has introduced two new mobile handsets to its portfolio – the Nokia 2630 and Nokia 2760. the products will be available later this year. |
Each model also offers cameras and Bluetooth technology, enabling customers to take their entertainment with them wherever they go. Says Nokia senior VP mobile phones Soren Petersen, “The progressively stylish design of the Nokia 2630 and Nokia 2760 phones offer a striking visual and tactile impact, but also incorporate a feature set designed to enhance the total user experience. And by including a camera and Bluetooth technology, we are enabling entry consumers to share their experiences on the go.” |
Nokia 2630 is the thinnest handset in Nokia‘s portfolio. At a mere 9.9 mm, the Nokia 2630 balances a modern design with a full range of features to meet the needs of emerging market consumers. A camera combined with Bluetooth technology allows images to be easily sent, shared, stored and The Nokia 2760 features a digital camera and Bluetooth technology to make it easy to share the photos that they capture. The Nokia 2760 also features video recording, video playback, and FM radio. The combination of Bluetooth and GPRS creates a convenient way to access data on the go for email and Internet. It also features extra large storage to save up to 1000 contacts in the phonebook. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
