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Nirvana Digital creates YouTube Content Creators Network
MUMBAI: Nirvana Digital, creator and distributor of audio and video content across Internet and mobile platforms, has launched a “YouTube Content Creators Network” that will start the creation of original content as well as the distribution of produced video content from the Indian market across YouTube channels.
Nirvana Digital’s new YouTube Content Creators Network aims to provide an opportunity to content creators in India, ranging from individuals to large organisations. The network will enable them to upload content for immediate distribution, monetisation and direction of traffic.
Nirvana Digital Founder Pinakin Thakkar said, “The digital platform is large enough globally for video creators to still have their fame and recognition, and we are here to help creators and content owners push content to a global audience while earning immediate revenue from their videos.”
As the demand for quality digital content grows across the world, Nirvana Digital is keen to create brands out of video creators in India, monetise them and drive traffic to them from its existing network.
The model brings together different individuals, gives them support and infrastructure to collaborate and build audiences around their content across various distribution channels.
Nirvana Digital claims to have its own specialised web video studio at Peddar road in South Mumbai apart from a dedicated team who to help with the technical aspect of encoding, uploading and promoting videos, as well as animators for videos that may benefit with CGI.
The company has exclusive rights to films including Hyderabad Blues and Hyderabad Blues 2 and over 300 animated children’s education clips making the total number of videos it distributes to exceed 20,000 and total number of audio titles to exceed 10,000.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
