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Nintendo teams up with Hulu Plus for TV shows, movies
MUMBAI: Wii owners with broadband Internet access in the US now have a new way to watch their favourite TV shows and movies as they can subscribe to Hulu Plus and instantly stream season hit TV shows.
Families can also browse through hundreds of popular movies from Miramax and more.
Nintendo of America’s senior director, GM of network business Tony Elison said, “The Wii console is the hub of the living room, and with the addition of Hulu Plus, millions of households now have even more options for streaming premium TV shows and movies. Wii offers the most entertainment fun for everyone in the family, with an impressive selection of streaming movies and TV shows in addition to an unparalleled lineup of games that can’t be played anywhere else.”
Users who have a broadband Internet connection can visit the Wii Shop Channel to download the Hulu Plus application at no extra charge. The application will allow users to navigate using the Wii Remote controller and search for their favourite TV shows, movies and clips.
Hulu VP of marketing, distribution Pete Distad said, “We want to be everywhere, on every screen where people want to watch their favorite shows and discover new ones on their own schedule. Wii is not only one of the most important entertainment devices in the living room, but one of the most heavily anticipated and requested platforms by users and subscribers. Teaming up with Nintendo gives millions of households across the U.S. an immediate way to access some of their favorite current season shows on-demand in their living room through Hulu Plus”.
Hulu Plus offers a variety of content, including Hulu Latino, which offers hundreds of hours of current and classic Spanish-language programming, including the entire current season of prime-time TV shows from Univision, Galavision and Telefutura.
For the first month of launch, users who download Hulu Plus for Wii and do not already have an existing Hulu Plus account will get a two-week free trial.
Hulu Plus is also coming to the Nintendo 3DS system later this year, bringing full current-season TV series and popular movies to entertainment fans whenever they want.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
